Art Ethica
Where art meets AI with ethics and collaboration
Client
Personal project
Category
Mobile app, UX design, UI design, UX research
Tools
Figma, Optimal Workshop, Miro, Figjam
My role
Sole UX designer & researcher
What’s the problem?
Many artists are finding it challenging to adapt to the rapid advancements in AI technology, grappling with feelings of inadequacy and inferiority in the face of its advanced capabilities, which ultimately contributes to a pervasive sense of displacement and disempowerment within the broader artistic community.
To figure out how to solve this problem I first gained insight from 23 artists, and asked them about using Generative-AI in their creative processes. Here are some of their responses:
I found most artists are simultaneously scared and excited about Generative AI in the art world.
69.5% were concerned about non-artists using AI-Generated art
50.1% wished they had more knowledge about AI in art
56.5% were concerned about using it for their own processes
43.4% believe AI will effect artists in a negative way
Below are some key insights after I synthesized my survey results. To view all results click here.
To help bridge this gap between AI and artists, there needs to be more information about the ethics of AI while maintaining artistic expression and integrity.
I decided to perform a competitor analysis to better understand this issue, and see what kind of conversations other platforms might be having, if any.
How might artists make decisions when it comes to their art and AI? To find out, I created 2 personas: a professional and a hobbyist, along with the journeys they might take.
Their goals include:
Discover AI tools and Techniques
Develop skills to integrate AI into art works
Communicate, collaborate and gain insight from other artists
This helped clarify how to bridge the gap between AI and artists— create a space where artists could share their art work, gain insight into art processes, give opinions on different tools and have the ability to discuss AI in art while also gaining education about responsible and ethical AI usage.
But first we need some business goals:
Increase AI tool adoption by 50%
Reach a 70% user retention rate in the first 12 months of launch
Increase educational content engagement by 60%
I created a sitemap to help give the idea more structure, and see how it would be navigated:
This feature priority matrix helped me decided what features would be most beneficial to users, what’s worth implementing:
My sketches and corresponding wireframes to help solidify my idea:
As I was creating a brand identity for Art Ethica, I knew I wanted it to feel futuristic, but still uphold an artistic, creative vibe.
After creating hi-fidelity screens, and prototyping my design, I tested with 4 users.
Their tasks included:
From the Home page, navigate to the forum
Engage in ‘hot topics’ from the forum page, further entering a forum thread
Locating the gallery, viewing a gallery image, viewing the art process on a post
Locating the ‘ethics hub’, viewing an education course and completing it
Locating the profile page
Below are some key iterations that were made after testing:
Iteration 1:
For the Community Forum, users desired follow buttons under the top contributors to make it easier to follow them directly, and give more interaction to the page.
Iteration 2:
For the Creator Profiles, users desired tags on each profile for indication of their specialties and interests. They also wanted to see the number of followers/following.
Iteration 3:
For the Ethics Hub, users desired an easier way to tell if a education course had been completed, and a way to pin it to your home page.
Key screens and components
Prototype
Key takeaways & next steps
Although AI platforms are continuing to give more transparency to their users, artists and people in general are very skeptical about AI and the future of it. There needs to be more awareness and practice of responsible and ethical AI usage.
Through this project I have learned that my opinions and assumptions are always going to be challenged as I learn more about user perspectives; their problems are always going to be different than what I initially think.
I plan to conduct user research regarding this subject again in 6 months to see if there is a common change in the collective surrounding AI in art, and update Art Ethica based on these findings.
